https://marcelalaverde.com/home-sofia daily 1.0 2025-05-06 https://images.squarespace-cdn.com/content/v1/5d3868cd82dc760001c1eecf/1564146015293-TQ3Q4A9OD13UUA7QVLCX/ContextualInquiry.jpg Welcome - Contextual Inquiry, WeWork Now I conducted multiple days of contextual inquiry to understand users’ mindsets during account creation, check-in, and check out. https://images.squarespace-cdn.com/content/v1/5d3868cd82dc760001c1eecf/1564064070121-CHFVF3G1K51RPHM9LCHF/03_DreamDrive.jpg Welcome - Dream Drive, Gensler I planned and executed an event with Gensler’s Not-For-Profit Practice Area. We asked organizations in the social impact space to share with us their hopes and dreams to achieve scalable impact. https://images.squarespace-cdn.com/content/v1/5d3868cd82dc760001c1eecf/1564144076451-6EI77BTHJFETDUA216HF/05_BSH+Townhall.JPG Welcome - Field Interviews, MASS Design Our design team interviewed and presented to all the construction workers of the Butaro Doctor’s Sharehouse Project. We captured their personal stories about being key players in the transformation of an isolated rural community in Butaro, Rwanda. https://images.squarespace-cdn.com/content/v1/5d3868cd82dc760001c1eecf/1564064108963-958L2X5SBXGLNK2LPJDD/02_CSI_Inclusion.jpg Welcome - Inclusion Workshop, Gensler I co-facilitated various workshops at the Center for Social Innovation (CSI) to teach members different methods and practices for design thinking. The workshops were structured around specific themes including: Inclusion, Women’s [em]-Powerment, and Refugee Experience. https://images.squarespace-cdn.com/content/v1/5d3868cd82dc760001c1eecf/1564064189190-NCMS9333N79YWY9HM619/07_Gashora_medres.jpg Welcome - Girls' Empowerment, Goshora Girl's Academy As a Global Health Corp Fellow based in Rwanda, I co-facilitated a talk to empower high school girls interested in a career in architecture. https://images.squarespace-cdn.com/content/v1/5d3868cd82dc760001c1eecf/1564144997074-83PCNYFLPLBMW2HQ2QD6/09_Validately_edited.jpg Welcome - Remote Interviews Following the analysis of a user survey, I conducted multiple remote and face-to-face interviews to get deeper insights on goals and pain points of end users. https://images.squarespace-cdn.com/content/v1/5d3868cd82dc760001c1eecf/1564144963005-K8J456WTKV7NZKQAFIAD/Yalid_groupshot.jpg Welcome - Interacting with end users, MASS Design This photograph captures the excitement of young African Leaders on their first day of class at the Young African’s Leaders Initiative Regional Center in Nairobi, Kenya. This program was launched by the US government to invest in the next generation of African leaders. The opening of the center was inaugurated by President Obama. https://images.squarespace-cdn.com/content/v1/5d3868cd82dc760001c1eecf/1564064203323-A60C3ZWN03DZDC2H65JI/01_IBelieve.jpg Welcome - Filming Gensler's 'We Believe' Gensler NYC Not-For-Practice Area volunteered their time to brainstorm and define a unique point of view to solve service design and architectural challenges for social impact clients. https://images.squarespace-cdn.com/content/v1/5d3868cd82dc760001c1eecf/1564020072432-ZRFAFV6L1MSUB5RS7H6Y/Marcela.jpg Welcome https://images.squarespace-cdn.com/content/v1/5d3868cd82dc760001c1eecf/1565200329535-JBG44UKP9YGWWXRF7NKR/GreySquare.png Welcome https://images.squarespace-cdn.com/content/v1/5d3868cd82dc760001c1eecf/1565200377097-WZN4G8H7Y3LX2C4PBSEA/GreySquare.png Welcome